Project

Glorify App: How Uforia Infotech Built a Design Tool Startup from Scratch Background

How Uforia Infotech Built a Design Tool Startup from Scratch
Background

Overview

Glorify is an online graphic design tool for e-commerce business owners. It allows users to create professional and high-converting social media posts, ads, infographics, presentations, and more with ease and speed. Glorify also offers features such as background remover, infinite canvas, brand kit, realistic shadows and reflections, annotate tool, smart resize, template bundles, 3D illustrations, icons libraries, realistic mockups, presentation mode, and more.

Glorify app

Glorify was founded in 2019 by Omar Farook, who had the vision to create a design tool that would balance the needs of both professionals and non-designers. He started by designing the MVP himself with minimal product design skills, and then hired Uforia Infotech, a web development agency that specializes in e-commerce and web2print solutions. Uforia Infotech was responsible for developing the front-end and back-end of the product, as well as integrating various APIs and third-party services.

Challenges

Our solution

Glorify faced challenges in creating a consistent and scalable design system, hindering feature development and deployment efficiency.
Invested in learning Figma, a powerful design tool, to create a consistent and scalable design system.
Hiring UI/UX designers who didn't grasp Glorify's vision or users' needs resulted in wasted time and money.
Enrolled in Memorisely.com bootcamps to adopt best practices of UI/UX design.
Managing multiple design files and collaborating with team members posed additional difficulties.
Leveraged Figma's collaboration features to enhance team efficiency.
Growing the user base and revenue proved challenging in a competitive market with established tools like Canva, Adobe Spark, and Crello.
Used user-generated content and in-feed ads to educate users about the fashion industry's impact on the environment. Partnered with Goodfair, an online thrift shop, for joint promotions and discounts to users.
Glorify needed to differentiate itself from competitors and highlight its unique value proposition to attract potential customers.
Glorify is designed to help sellers create high-quality product images, mockups, and visuals optimized for eCommerce platforms like Amazon, Shopify, and eBay.
Finding effective strategies for user acquisition, retention, and monetization became a priority for Glorify.
Created tutorials, tips, tricks, testimonials, etc., to educate and inspire users. Conducted contests and giveaways to boost brand awareness and loyalty.

Results:

As a result of these actions, Glorify achieved impressive results in terms of business growth and user base expansion. Some of these results are:
  • Over 300K users from over 100 countries
  • Over 10M designs created on Glorify
  • Over $2M in annual recurring revenue
  • Over 285.6K followers on TikTok
  • Over 9,390 followers on Instagram
  • Over 4.79K subscribers on YouTube
  • Over 65.7K blog visitors per month
  • Over 3.5 Trustscore out of 5 on Trustpilot.
  • Featured on Product Hunt, Forbes, Entrepreneur, etc.
Conclusion
Glorify is a successful example of how Uforia Infotech can build a design tool startup from scratch by developing a robust and scalable product, leveraging various marketing channels and methods, and providing a great user experience and value. Uforia Infotech has proven that it is not just another web development agency out there, but a global digital solutions company that can help e-commerce business owners create stunning and effective designs for their products and services. If you want to learn more about Uforia Infotech, you can visit their website at www.uforiainfotech.com or follow them on their social media accounts. You can also contact them for any web development or e-commerce solutions that you may need.
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