Beginners Guide towards E-Commerce Fulfillment Models

Why do you need to start your T-shirt business in 2021
Business / Success Story / Tips

Beginners Guide towards E-Commerce Fulfillment Models

Order fulfillment is the main process of fruitful web-based business exchange. It is the stage where you
make a deep-rooted relationship with the client. For instance, your user-friendly website, smooth UI,
and easy checkout measures all lead to effortless receiving, handling, and conveying orders to end
Not just this, your fulfillment procedures decide how effectively and rapidly you can scale your business.
Imagine a scenario where product conveyance doesn’t live up to clients’ desires or products are harmed
during transit. These issues hurt your business profitability line and can leave your business lag behind
your competitors.
In addition, client expectations changes day by day, where some require same-day delivery and some
require on-request delivery that meets their taste and preferences. That’s why web-based business
players need to arm themselves with well-established fulfillment models that will speed up their
receiving, handling, and conveyance of orders.
In the like manner, a compelling e-commerce fulfillment model trusts clients and keeps them glad.
Consequently, picking or making the correct order fulfillment systems are essential for the success of
any e-commerce business.

Inefficient Order fulfillment Challenges:

  1. Mishandling of Demand Fulfillments:
    Human errors cause constant mishandling of demand fulfillment. Let’s take an example where a human made a mistake in providing the wrong reference number for an item that will be shipped to the
    customer. Of course, this is a slip-up that can provoke angry customers. These errors urge e-commerce
    entrepreneurs to automate their work processes to meet their client’s demands. Through inventory
    configuration systems and programming, they can mechanize all fulfillment cycles that are predicted to
    free from human errors.
  2. Seasonal Peak Demand:
    The trending sports show, TV shows, back-to-back parties, and a reputation for unpopular things, all can
    set a critical time for your business. These crazy demands can turn awkward for your business if you
    can’t able to meet them. Your ability to handle the right fulfillment deal lies in your capacity to act as an
    intermediary where you meet peak seasonal demand.
  1. Inventory shortage:
    If your production cycle is beyond your concerning capacity, you will likewise fall behind on the volume
    of orders. You will not keep orders on time and your inventory stocks will not be fetched on your trading
    channels. Solving this shortage issue is one of the main reasons, where associations view outsource
    fulfillment services as a shining pearl for them.
  2. The multi-channel Fulfillments:
    Meeting your needs with a single channel is not fully predictable on its own. With a variety of touch
    centers, there are more opportunities for delays, human problems, bottlenecks, and you run the risk of
    losing track of your business. Consequently, handling multiple channel migrations on your own add a
    layer of complexity for you which declines your sales volume.
    These are few issues that arise if you don’t set up productive order fulfillment measures. To address this
    you acquire help from the most popular fulfillment models. These models facilitate the reliability and
    maintenance of clients just as they attract new clients to the business. To put it more clearly, your best
    order fulfillment model is critical to reaching the ideal performance load for-profit hit.

Does this uplift a thought-provoking question for you that which model is best for your organization? So
let’s dig in…!

Order Fulfillment Models:

1 In-house fulfillment


If you are in a Print-on-demand business then you must consider these order fulfillment models that will
be best suited to your business requirements.

In-house fulfillment

Meeting In-house fulfillment means that customer orders are prepared, picked, packed, and shipped
under one roof. This implies that your business is responsible for handling each stage of the demand
measurement, including taking and storing inventory. By the same token, it can limit the assortment and
number of items you can store and sell.

In-house fulfillment is worth considering if you are:
• Selling low quantity items.
•Full operational capacity item.
• Selling items with an urgent need


Absolute control: Internal fulfillment offers the great advantage of absolute control. You have a full and
direct view of how your process is being cared for. You can also modify any element of your interaction
as you see fit.

Reduce capital tied-up: With the ability to fulfill demand at home, set aside your money that would be
spent on administrative tasks.

Accessibility: As long as there is enough space for the warehouse and pressing equipment, anyone can
fulfill their orders at home.


Drop-Shipping is the e-commerce fulfillment model where outsource vendors solely handle all of your
production, storage, shipping, and delivery requirements. It helps e-commerce entrepreneurs, to get rid of the hassle of inventory management.

The model meets operational requirements by shipping goods directly from the manufacturer’s or seller’s inventory to the customer’s site. That’s why it has hailed as a hero for limited-reach entrepreneurs, especially for those people who sell custom-range items like espresso cups, t-shirts, etc.


Minimize Risk: Since you’re not doing your own thing, you won’t have to constantly check stock levels,
or stress about misappropriation of stock or overselling your abandoned carriers.

Idea testing opportunity: Due to non-acceptance or self-rejection, there is less danger in testing new
items with your customers to see how they perform. It allows trying new things and increasing
imaginable income if the new things work well.

Flexibility: Usually, if your business is twice the size, you and your team do twice the work. Either way,
in an outsourcing company, it’s your suppliers who are the hardest hit from increased volume and
request processing, which means no barriers to growing as a business.

Choose the best model for your business!

If you are selling print-on-demand items and need an outside person to handle the capacity, pressure,
and shipping for you, then outsourcing is a good way to start right away. Outsourcing is quick and easy
to get started; it’s anything but a big boost for your business. It can also expand your contributions and
let you leverage your advertising and transaction-centric capabilities.
Also, assuming you are hoping for absolute control and capital, then in-house fulfillment is the ideal
choice for you. Whichever way you choose, be aware that there are plenty of regulators and content
available to you.

In simple words, how you fulfill orders is just as important to your business as how you market, sell and
talk to your customers. Maybe much more than that. In an undeniably dynamic world, customers have
more decisions to make than ever before, and if they think the business has a gap in the satisfaction
cycle, they’ll choose another merchant.

Which fulfillment model is best? No one other than you can know the correct answer, so choose it
wisely! If you have any queries and need assistance for your print-on-demand business, then book an
appointment with us at:

Leave your thought here

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.